about us

gener-8 is founded on 8 key principles, it adopts the philosophy of a target of '8' to everything we do.

gener-8 is a not-for-profit, cooperative, arts, community organisation.

not for profit
with no share holders, and no financial motives/objectives, we seek simply to develop our art form. balancing the accounts is a key skill and generating a higher income, rather than expenditure is important to us. this allows us to maintain a surplus. the surplus is ploughed back into our work to provide our customers even more opportunities.

cooperative
our work is heavily dependent upon team working and passionate individuals coming together to bring arts to their own and other peoples' lives. each artist and generator is an integral and valuable part of what we do. each person is encouraged to contribute to the team, maximising their own potential.

arts
for us, arts is to 'articulate', which allows each artist to express their creativity, abilities, skills and confidence. all the learning, activities, events and performances that our artists engage with are there to help them fulfil their lives, maximise their potential and encourage them and their family be proud of who they are.

community
bringing people together to help them develop their social networks is an important part of our work, whether this involves learning sessions, events or performances; both artists and their families are better connected with the people around them through support from our activities.

organisation
with a strong leadership team, clear direction, supportive development of each member, and a collective culture and behaviour set, our team are well organised at all times.

this means we are able to collectively commit to new arts projects and ensure their success and fulfilment.

who are our customers?

gener-8 puts its artists first, which makes our approach to our work different to those in the same field as us. we are then able to provide clients with products and services to meet their needs.

our history
1999 - 'dhol music generation' launched by ravi sandhu, as a dhol teaching and entertainment company. with the purpose of making learning the dhol easy, and bring dhol drumming to an increasingly appreciative audience.

2003 - ravi sandhu begins offering dj services at a never seen before rate of £70, for small functions and parties – the service gains popularity and is branded as 'paradoxx.biz'. paradoxx.biz offers djing, dhol and begins to offer bhangra dance services.

2004 - 'dhol music generation' develops its dancing function, starting with bhangra but also quickly introducing bollywood dance styles. 'dhol music generation' becomes 'music generation' and begins working closely with 'paradoxx.biz'.

2005 - 'music generation' dance workshops become incredibly popular with some sessions attracting up to 90 participants. music generation expand their workshops and take them out to different areas of coventry. paradoxx.biz begins offering photography and video services.

2006 - 'music generation' decides to draw back its dance workshops, focusing on improving the quality of its performances. music generation also re-introduces dhol workshops, as well as beginning workshops on singing and harmonium. paradoxx.biz starts to become recognised in the community for its high quality dance productions. paradoxx.biz also begins offering fashion show choreography.

2007 - 'music generation' redevelops its dhol team, and dance teams creating new brands: 'dance 1st' and 'dhol 1st'. music generation also builds stronger links with key singing artists and seeks to develop its reputation across the midlands as a highly effective arts organisation. for the first time, music generation feels like an organisation of passionate artists working together as a team. music generation begins to coordinate community events encouraging artists in the midlands to work together.

2008 - 'music generation' begins to offer people development courses, developing the soft skills of its artists further. 'music generation' recognises the pressures of increased - expectations from its customer base and the community, who continually place even greater expectations upon the team and upon paradoxx.biz. music generation recognises the need to re-brand, innovate and re-inventive itself. 'music generation' and 'paradoxx.biz' close in may 2008 ..to be revamped and re-launched in august 2008 as ‘gener-8’.